CNBC asked genetics experts to weigh in on why the consumer DNA market has stalled. And how 23andMe, Ancestry and others can continue to scale their businesses in light of that.
So what happened? There hasn't yet been a detailed study to understand the shift in consumer thinking around these tests. But CNBC spoke with some of the leading genetics experts and doctors, who shared a few theories.start-up in the space called LunaDNAPrivacy concerns are at the forefront, Barry believes.
. 23andMe also has a therapeutics arm, where it is hoping to leverage its database of millions of people's DNA to develop new drugs.Law enforcement honed in on a suspect Mittelman notes that customer acquisition costs, including ad dollars these companies need to spend on sites like Facebook, will increase over time.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ancestry Fights The US Government As Feds Try To Grab DNA DataAncestry discloses a rare demand for its genetic data. The company has rebuffed the U.S. government’s attempt, though.
Read more »
Consumer discretionary names could see bumpy rideA raft of earnings reports from consumer discretionary companies and U.S. retail...
Read more »
Ancestry Fights The US Government As Feds Try To Grab DNA DataAncestry discloses a rare demand for its genetic data. The company has rebuffed the U.S. government’s attempt, though.
Read more »
What Visa’s Swipe Fee Changes Mean For Your WalletVisa announced higher swipe fees for select businesses. Here’s how consumers can prepare their shopping strategies.
Read more »
The new $1,500 Razr didn't last as long as the $2,000 Galaxy Fold in a brutal folding test - Business InsiderThe new Razr survived almost 100,000 fewer folds and unfolds than the Samsung Galaxy Fold in the same test.
Read more »
DevaCurl Customers Allege Hair Loss, Damage From ProductsTwo law firms are now pursuing a class-action lawsuit against the company.
Read more »