Alternative social media networks have seen a surge of attention in the last year but have struggled to maintain consistent growth in users.
GETTR, Truth Social, and Parler all present themselves as viewpoint-neutral platforms that offer a free-speech-focused alternative to giants such as Twitter and Facebook. The promise of unfiltered speech has made them appealing to political conservatives. However, a review of data from third-party auditors revealed the companies have struggled to keep users returning to the website.
Truth Social, backed by former President Donald Trump, saw a smaller dip in users, partly because it is newer. Truth Social launched with 3,260,000 total unique visitors to its website in February 2022, only for its numbers to decline to 2,545,000 in July 2022. App-based total unique visitors went from 2,274,000 in February to a maximum of 2,598,000 in March. The numbers declined to 1,248,000 in June but then surged to 2,009,000 in July.
It is possible that the platforms are not seeing stronger growth because they lack the liberal users already at home on established networks."These platforms are struggling because there is no counterargument," said Luke Lintz, brand consultant at HighKey Enterprises."Social media platforms thrive on controversy, polarizing topics, debates, and questioning."
For example, not every company has had an app version of its website available since its release. Truth Social launched its iPhone app in February 2022 and its web app in May but had its application for an Android app declined by Google in August. Parler was also removed from the App Store and Google Play Store in January 2021 due to the website's connection to the Jan. 6 rioters, only to be added to both platforms later. GETTR has been available on both platforms since its release.
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