As Pierre Poilievre aims to rebuild a 'broken' Canada, ads aim to soften his image
"Everything feels broken," Pierre Poilievre says in a voice-over as the shot tightens in on the federal Conservative leader's face as he appears to be concentrating on sorting the pieces in his palm.
"Voters are keen to know what their politicians' motivations are," she said, which she noted is something Prime Minister Justin Trudeau has been good at doing. "This is about explaining his motivation for wanting this job." "This is about broadening the support base and reaching a new audience that maybe don't know very much about him," said longtime Conservative strategist Melanie Paradis.
He says the gender gap in politics has been widening. Canadian women are increasingly parking their vote with the NDP and Liberals, while the Conservatives are leading among men. "Women are the ones who are making decisions in the grocery stores. Women are the ones who are paying the household bills."
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