It's no wonder the culture wars are hotter than ever. In recent months, companies such as Anheuser-Busch and Target have unapologetically promoted brand ambassadors or products that push boundaries and social norms. First, it was transgender influencer Dylan Mulvaney promoting Bud Light as a…
The free market is a good thing. People from every income category are free to buy what they want, where they want, whenever they want. And corporate behemoths of all kinds are beholden to their customers. That is evident, especially as of late.
It's a shame when politics are so woven into the fabric of American culture that they are seen in nearly everything. Social media and the 24-hour news cycle have helped make this possible. Now, polarizing opinions manifest themselves in every layer of life. If businesses wish to make their political positions known, they should expect customers to do the same.
Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers.The fallout from Bud Light marketing and Target Pride products should embolden customers on the right side of the aisle.
It's important to remember that reacting strongly and negatively should never involve violence or threatening behavior. A from Target claims the company has"experienced threats impacting our team members' sense of safety and wellbeing while at work." Employees are not to blame for decisions that come down from corporate headquarters. They don't make the final call when it comes to narratives and political positions. It's one thing to express frustration or disgust.
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