Congress rolls out the 'No Fakes Act' to curb unauthorized AI likenesses.
Congress has introduced a piece of legislation to ban unauthorized AI likenesses of celebrities. The"No Fakes Act", also known as the Nurture Originals, Foster Art, and Keep Entertainment Safe Act, got introduced by a bipartisan coalition of congress. Senators Chris Coons, Marsha Blackburn, Amy Klobuchar, and Thor Tillis are sponsors of the bill. This act would allow IP protections against misappropriation of voice and likeness performances in sound recordings and audiovisual works.
Other voices within SAG-AFTRA like Chief Negotiator Duncan Crabtree-Ireland also offered praise,"The explosion in popularity and capability of generative artificial intelligence has flooded the internet with AI-created songs, videos band voice recordings which exploit the voices and likenesses of our members without consent or compensation. For our members, their voice and likeness is their livelihood. They spend a lifetime improving their talent and building their value.
In recent years, Hanks has been a vocal critic of the entire practice because he could see things spiraling out of control pretty easily. His representation at CAA has been working on reining some of it in with a company called Metaphysic. They work to establish some guidelines for AI likenesses. Metaphysic also partnered with Annie Hathaway and Octavia Spencer to help hash some of this legal difficulty.
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