In partnership with retailer Computer Mania, ASUS South Africa has debuted a new retail experience in the form of its “shop-in-shop” concept stores that seek to offer consumers an unfettered hands-on with the company latest products.
South Africa has debuted a new retail experience in the form of its “shop-in-shop” concept stores that seek to offer consumers an unfettered hands-on with the company latest products.More specifically, the concept stores are designed to highlight the best of what the ASUS have brought to our shores, in one of South Africa’s premium technology retailers.
This unique retail experience brings the ASUS vision and brand identity to life, offering customers an immersive and hands-on look at the latest in ASUS technology. Designed with captivating lighting and an inviting layout, the displays draw customers into the space, making the ASUS section a centrepiece within the Computer Mania stores,” adds ASUS South Africa.
“We’re thrilled by the positive reception over the past week. Our new shop-in-shop concept creates an engaging environment where customers can explore our innovative solutions firsthand, from high-performance gaming systems to sleek, professional notebooks,” points out Jessica Burnett, country marketing manager at ASUS.
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