Competition Commission looking at local dominance of big tech platforms
Last week the Competition Commission of South Africa published its report on local digital platforms, highlighting the dominance in specific segments of the market of a handful of big technology companies as a problem., as it is has been dubbed, started with investigations in mid-May last year and since wrapped up 14 months later.
Google in particular has come under fire from the Competition Commission, with the evidence cited in this new report being quite similar to the myriad antitrust allegations levelled against the technology giant in recent years in other parts of the globe. “The Inquiry provisionally recommends that paid results are prominently labelled as advertising with borders and shading to be clearer to consumers and that the top of the page is reserved for organic, or natural, search results based on relevance only, uninfluenced by payments. The Inquiry also recommends Google allows competitors to compete for prominence in a search by having their own specialist units and with no guaranteed positions for Google specialist units.
This is conjecture for now, as Google has not officially commented on the report itself. This will likely only come later in the year, when those companies named in the report will be able to provide responses to some of the findings.
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