The Competition Bureau has opened an inquiry to see if forestry industry claims of sustainable management on vast stretches of Canadian woodlands are false advertising.
The inquiry, announced late last year, comes in response to a complaint filed by the environmental law firm Ecojustice on behalf of eight environmental groups. Ecojustice says that forest industry ads claiming the Sustainable Forestry Initiative sets rigorous harvesting standards are dishonest and misleading.
But the Ecojustice complaint calls on the Competition Bureau to force the industry to retract those claims and pay a $10 million fine. The system allows forests to be converted from one type to another with"appropriate justification." Ecojustice says while the system suggests clearcuts be limited, it allows too many exceptions.
Metnick said the complaint is based on outdated and misleading information and that the standard does contain specific targets. "The auditor will go into the forest and make sure that what the organization says they are doing is backed up by the field visit."
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