Singapore has strong brands that have made a mark at home and abroad. But if nobody writes their stories, readers won't know what they're missing, says author Sue-Ann Chia.
, and you will notice another glaring omission. There are shelves of books on global brands, from Apple to Amazon to Starbucks and Nike. But where are the books on Singapore brands?
These points are valid. And yet, they are not fully accurate. If there are no books on Singapore brands, how will readers know what they are missing? The adage “build and they will come” could hold some truth. So write and they will read.While Singapore’s top companies may not have the same brand recognition as international brands, their stories are still worth writing about. Indeed, some have even faced off with the global giants.
In fact, the Singapore story of how the country got to where it is today, an economic powerhouse that is a hub for many sectors, can be told through the grit and gumption of local enterprises - why they started, challenges confronted, failures faced, and breakthroughs in businessfinance the country’s fledgling industries and grow new ones, get involved in the development of Plaza Singapura and Raffles City, and eventually acquire POSB to become Southeast Asia’s largest...
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