First Disney, now OpenAI. Scarlett Johansson has shown she won’t be bullied into giving up what’s hers, says Bloomberg Opinion's Beth Kowitt.
First Disney, now OpenAI. Scarlett Johansson has shown she won’t be bullied into giving up what’s hers, says Bloomberg Opinion's Beth Kowitt.
If this is OpenAI’s idea of how an actual human woman should behave, it’s no wonder the company thought it could get away with using a voice that On the day the demo was released, he tweeted “her", the title of a movie in which Johansson voices an intelligent chatbot. And during the event, one of the engineers asked ChatGPT to tell a bedtime story about love and robots , which is pretty much the plot of the film.
Altman treated Johansson as he would his AI assistant, assuming she would happily do his bidding without pushback. He sorely miscalculated; Johansson, one of the world’s highest paid actresses, is not going to put together anyone’s shopping list. Her anger and willingness to fight for what she’s owed is refreshingly at odds with the kind of stereotypes that OpenAI and its brethren perpetuate.It’s not the first time Johansson has taken on a company that has defied her.
Johansson now has a track record of fighting for what’s rightfully hers, and her willingness to do it so publicly and unapologetically is helping to check a powerful tech company in a way those with less money and agency cannot. It’s a move that puts Johansson in the same camp as Taylor Swift, who withheld her music from Apple and Spotify when she felt that their terms hurt artists, especially those who had not reached her level of stardom.
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