Widespread password sharing is incompatible with subscription growth in an intensely competitive market, says the Financial Times’ Christopher Grimes.
declared in 2016 “we love people sharing” accounts, the company had a commanding lead in the streaming business and four years of blistering growth ahead of it. No one had yet heard of Disney Plus or the streaming wars., which has given rise to an estimated 100 million Netflix freeloaders around the world.in the US, UK and more than 100 other countries.
Now, however, new sign-ups have slowed and competition is intense. In the US, the average household has 5.5 streaming subscriptions, notes Jennifer Chan, global strategic director at research group Kantar.
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