Meta brought forward the launch of its “Twitter killer” to capitalise on the Elon Musk-owned app’s recent woes, says Dave Lee for Bloomberg Opinion.
he was rescuing Twitter users from the Musk regime, posted his first tweet in more than a decade, poking fun at taking on Twitter at its own game. In all, it may well have been the first day of sincerely positive PR Zuckerberg has enjoyed since 2018’s Cambridge Analytica scandal left his company’s reputation in tatters.But signups are one thing, staying power is another. The hype around Threads will carry it for the near future, particularly as it gradually becomes more widely available .
Beyond that, things get much more difficult. Twitter is still a long way from being replaced, given there are many reasons it could still be considered the superior platform. First, Twitter still has vastly more people on it, measured at 238 million “monetisable” daily active users just before Musk took over . Those people have long-cultivated followings and connections they may not want to shake.
Functionality-wise, Twitter’s trending topics, even in their current neglected state, give a feeling of a collective community mood that Threads lacks. Threads doesn’t yet enable hashtags, a key tool for organising and discovering both basic information and social movements, such as #MeToo orTwitter’s audio chatting tool, Spaces, gives the network an additional “live” vibrancy that Threads, despite its launch night energy, might lack.These features could arrive on Threads in good time, perhaps.
He says they’re doing that to save people having an “extra inbox” to check. I say it’s to give an engagement boost to Meta’s lame Messenger app. And besides, if a person leaves Twitter, then surely they’re net even on the number of inboxes in their life.
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