Commentary: I landed 3 jobs through LinkedIn — here’s how young professionals can learn to use it better

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Commentary: I landed 3 jobs through LinkedIn — here’s how young professionals can learn to use it better
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Many people get confused by LinkedIn. Is it a social media platform? Is it a jobs portal? Is it a marketing tool?

To me, it is all of the above, and I have always treated it as a massive lounge to hang out with other working professionals.

LinkedIn has about 3.8 million users in Singapore and its advertising tool reveals that 52 per cent of its Singapore users are aged 24 to 35. The next largest age group is 35 to 54 , followed by 18 to 24 . For first-timers on LinkedIn, the most obvious thing to do is to create your profile by filling in your work experience and achievements.

Unlike a traditional resume, it is crucial to include common keywords that recruiters search for when crafting your profile. Once you have established your profile, you should start using the platform actively to grow your presence. That means posting regularly, commenting on other people’s posts and making new connections.

There was a terrible phase last year when CEOs started to post themselves crying and feeling sad, and thankfully that has passed.Whether it is your latest achievement, your opinion of politics, social affairs, industry disruptions or learnings from other companies, it is all appropriate as long as you communicate professionally and in a balanced way.

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TODAYonline /  🏆 1. in SG

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