Commentary: Does Mark Zuckerberg even want Threads to replace Twitter?

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Commentary: Does Mark Zuckerberg even want Threads to replace Twitter?
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Meta is going to have a hard time engaging users if posts lack wit, personality and a taste of the real world, says Dave Lee for Bloomberg Opinion.

last weekend - curious in that there wasn’t really an exchange at all. An angry American Airlines passenger posted a message asking the airline why their flight had been cancelled, and nothing happened.. The same complaint over on Elon Musk’s app probably would have seen the airline’s customer service operation spring into action, replying to the user in fear that shoddy treatment would first be seen by dozens, then hundreds, and then maybe thousands.

Fearing the latter, Meta so far has purposefully designed Threads to be a place ignorant of life’s complications. With The company has no qualms about this. Adam Mosseri, the Meta executive in charge of Threads and its parent app, Instagram, said his goal was to create a"vibrant platform without needing to get into politics or hard news", as a means of avoiding “scrutiny” and “negativity”.Mosseri conceded that news and political content will no doubt appear on Threads, but said the company would do nothing to encourage or promote it, believing it simply isn’t worth the hassle.

That initiative, one of several, came as a reaction to claims it had poisoned democracy by allowing misinformation to flourish. Now, it has backed away from engaging on even the most basic level. Less news means less fake news, I guess.

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