MrBeast may have more online followers than Elon Musk but his experience shows brand-to-business ventures are not easy, says the Financial Times’ Elaine Moore.
He has more online followers than Elon Musk, makes millions of dollars in ad revenue and wants to turn his devoted subscriber base into a business. But swappingIf you didn’t spend your teenage years glued to YouTube, Donaldson’s success may come as a surprise. The videos he makes are reminiscent of MTV’s Jackass: There is a lot of shouting and elaborate stunts.
Yet his comment section glows with respect. Under a video of him sitting in a chair and counting to 10,000, one viewer wrote: “This is handwork and dedication at its finest! his patience and mental fortitude is beyond, dont know how or where he gets the motivation.”The question for Donaldson and the other online stars like him is what comes next.
Content creation is gruelling work too, since audiences demand a constant stream of new videos - another incentive to build up offline businesses.He may be young, but it has taken Donaldson a while to reach his 178 million subscribers. He started posting on YouTube when he was 11. Outside of YouTube, Jimmy Donaldson has business endeavours such as a ghost kitchen called MrBeast Burger.
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