The next time you write a cold e-mail, focus on three actions to elicit a response: personalize, be concise, and demonstrate your capability
Ryan Standil is a former lawyer and the owner of Write To Excite. He leads workshops for businesses and governments about effective writing in the workplace.
Fortunately, you can boost your response rate by applying proven techniques. These techniques are traditionally associated with what are known as “cold e-mails,” but they are also helpful for reaching out on platforms such as LinkedIn and Instagram. Years ago, Eric used a cold e-mail to land a meeting in New York with an executive from Lacoste. The executive explained that he received dozens of cold e-mails a day, and he only read the ones that were tailored to him. E-mails that appeared “copied and pasted” were deleted immediately.from Carnegie Mellon University found that people were faster to open e-mails when the subject line was directly relevant to their work.
Getting someone to care is the most challenging. To elicit a positive response, do your homework and show the recipient that you are genuinely interested in their work. For example, you could compliment their recent article or seminar and discuss how you relied on their advice.
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