Specific cognitive factors are associated with attrition, weight loss, and maintenance, but are not usually addressed by the treatment of obesity
Complex behaviors involved in weight loss and maintenance are influenced by conscious cognitive processes.Procedures to address the cognitive factors associated with unfavorable treatment outcomes need to be studied.
However, data from the National Weight Control Registry clearly show that many people can overcome these pressures in the long term and maintain significant weight loss by adopting specific lifestyle modification behaviors . Unfortunately, this study was not designed to answer the central question raised by these results—namely, why some individuals continue practicing weight-control behaviors and, thus, maintain long-term weight loss, while others do not.
Cognitive factors have been widely overlooked in traditional obesity treatments, but this hypothesis is supported by basic scientific research clearly demonstrating the role of cognitive processes in maintaining unhealthy eating habits and making it difficult to eat healthier.
Regarding diet, studies have observed that people seem to behave paradoxically, persisting in repeated attempts at weight loss with incongruous diets, despite previous failures. Initial weight loss often provides a powerful positive reinforcement, even though it is then followed by failure because it often accompanies feelings of control and
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