Apple TV+ is reporting a 25% increase in new viewers for the streaming service following a historic Oscar night for 'CODA.'
CODA’s record-breaking wins at the recent 94th Academy Awards have shown immediate results for Apple TV+. Variety cited a source close to the streamer as saying that CODA’s three Oscar wins on Sunday resulted in a 25% increase in “new viewers” on the service. The film itself also experienced a typical post-Oscar bump. While we used to observe this in the box office numbers of Best Picture winners, in CODA’s case, it’s a 300% increase in streaming viewership as compared to the week before.
COLLIDER VIDEO OF THE DAY Apple doesn’t reveal detailed viewership data, neither does it quantify, like Netflix, the number of minutes audiences spend on its titles. “New viewers” also doesn’t immediately make clear if they’re talking about new subscribers or just people who had dormant Apple TV+ subscriptions. The service is available for $4.99/month, with a free seven-day trial. Apple provides free memberships for three months to people who buy products like iPhones and Apple TV boxes.
Apple is having a bit of a moment right now. Besides the success of CODA, the service also debuted The Afterparty, Severance and most recently, Pachinko, to excellent reviews.
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