Coachella Looks to Make 'A Weekend That Never Ends' as the Festival Comes to Fortnite The iconic festival is launching an island inside one of the world's most popular video games. Story:
Coachella announced a new activation with the popular video game and its parent company Epic Games on Thursday with the creation of Coachella Island. The result is a new virtual world launching inside of Fortnite on Friday — the first day of this year’s festival — along with mini-games, art installations, festival-themed merch, and virtual recreations of Coachella staples like the concert’s psychedelic Spectra building and the ferris wheel.
Coachella Island is housed in Fortnite’s creative mode, where players can modify and create their own worlds. The hope is that both casual players and professional creators can make their own virtual spaces with Coachella as the backdrop.
“The tagline is the weekend that never ends, and what we’re going to be doing is building a program to work with the creators in the Fortnite creative community to add and continue building and expanding what Coachella is inside Fortnite,” he says. “Games, art, music; we want Coachella to be the place that Fortnite creators want to debut new music and art experiences in collaboration with artists, and just on their own too for their new experiences.
“Coachella has become more of a worldwide phenomenon than it ever was before because people have this amazing window to it through that live stream,” Schoonover says. “The demographic of Coachella fans online has changed past what the demographic of Coachella attendees are. Fortnite becomes an extension of that in a different way, where it’s bringing that experience to people younger in their lifetimes.
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