From ATEEZ, YOASOBI, The Rose and LE SSERAFIM's sets to 88rising Futures, the promise of Asian pop music was on full display at Coachella.
Yūta Jingūji, Yuta Kishi, Sho Hirano of Number_i, Jackson Wang and Liu Yuxin perform during the 88rising Futures showcase at the Mojave Tent during the 2024 Coachella Valley Music and Arts Festival at Empire Polo Club on April 14, 2024 in Indio, Calif.has leaned upon trusted partners to deliver a major “who’s next” artist from Asia when it sets up camp in the desert.
But for 2024, Coachella opened its arms to a range of new and rising artists boasting a vast range of seniority, label homes and backgrounds, casting its widest net yet across Asia’s varying pop scenes — most boasting fanbases that display their fandom in fierce fervor — giving the artists a similarly large spotlight offered to pop, rock, electronic and Latin music at the influential festival.
From ATEEZ, YOASOBI, The Rose, LE SSERAFIM and ATARASHII GAKKO! all rocking their own sets to the exciting mashing of worlds and surprise guests that came together at the 88rising Futures showcase, read on for more about the artists representing this year and why Coachella 2024 clearly did their research when it came to this year’s expanded spotlight on Asian pop.
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