Coach’s resort collection, which creative director Stuart Vevers refers to as “winter,” offers up a variety of silhouettes and eye-popping colors designed to appeal to Gen Z — the key demographic the corporation has been successfully targeting of late.
collection had flat shearling versions in acid pink, orange and blue. There were also concert-T and poster-inspired graphics and embroideries stamped across ready-to-wear , patched on fluffy beanies, and embossed into colorful handbags. In the words of Lil Nas X, “That’s what I want.”
The lineup was mixed with a continuation of fall’s sleek leather layers, denim and strong outerwear, including new fluffy coats and a varsity jacket, as well as an assortment of holiday-minded simple little party dresses . But while the offering looked young and fresh, Vevers didn’t lose sight of Coach’s heritage. “It’s something I’ve been building on over the last few seasons, this contrast of heritage but seen through the lens of the next generation.
Coach’s dedication to sustainability shined through with several bags made from patchwork leather scraps such as those in the newly launched Coachtopia circular collection. “We’re going to take learnings from Coachtopia into Coach and we’re going to take experiments from runway into Coachtopia,” Vevers said. “What’s most important to me is just to keep exploring and keep pushing.”
That also came through in the look book which Vevers said was created without a professional photographer for the first time. Instead, the models took selfies of themselves in the outfits. “I love the spontaneity of it,” he said. “I like the idea that we’re exploring self-expression and individuality.”
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