“CMT’s Next Women of Country is an incredible beacon in this town, shining a light on new female talent,” says Brittney Spencer.
“So many women broke through this year and had success stories, whether it was signing a publishing deal, or breaking through on TikTok, that we couldn’t not make it a big class. It just happened to coincide with the 10-year anniversary of the franchise,” Leslie Fram, CMT senior VP of music strategy tells. “You have women who are amazing songwriters, women who have been working for years and some who just broke through on streaming. Each one has an incredible story.
Including the Class of 2023, 111 female acts have been supported through the program over the past decade, among them Ashley McBryde, Brandy Clark, Brooke Eden, Carly Pearce, Gabby Barrett, Kacey Musgraves, Margo Price, Runaway June, Lainey Wilson, Lauren Alaina, Maren Morris and Morgan Wade. “I came into this genre from the rock world and over the course of that first year at CMT and seeing a lot of women start to disappear from playlists in general, the percentages were so low of women being supported by terrestrial radio, way before we had started talking about playlisting on DSPs,” she says.
“If you want to make ratings in country radio, take females out,” Hill told country radio trade publication Country Aircheck. “Trust me, I play great female records and we’ve got some right now; they’re just not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females.”
“We are seeing more females getting signed and when artists like Lainey and Megan have success, it opens the door for so many more,” Fram says. “We see those success stories and the gatekeepers begin to say, ‘Ok, we need to pay attention to this.’ I would love to see the percentages increase on terrestrial radio, but we are seeing more women get on tours. A lot of our male superstars are taking women out on tour with them, too. It’s helping that crazy cycle that we are trying to break.
When CMA Fest returned in downtown Nashville in 2022, so did CMT’s Next Women of Country showcase at Nashville’s City Winery.
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