Mona May was the first costume designer to mix high street and high end pieces, which created an iconic '90s aesthetic.
The Girlie-Meets-Grunge '90s Aesthetic Was Created For Cluelesswas created by Mona May exclusively for the film. At the time the film came out,"it was all Kurt Cobain. Girls and boys looked the same. Giant, big baggy shirts, big baggy trousers. So it really was like, 'How do we change that? How do we really find the look for the girls to emulate, to be girlie again?' That was our goal," said May.
The mixing of subcultures like grunge-meets-girlie, and luxury-meets-high street, or even the duality of Cher and Dionne's ethnic backgrounds, or the girls' high social standing compared to Tai's humbler upbringing adds complexity to a frivolous film. May makes it clear in our chat that costume design is integral to framing the film's storyline but also shows the personal development of key characters.
"When I designed the costume, after we chose the yellow plaid for Cher, I designed the black-and-white plaid suit for Dionne and added the vinyl lapel to match the hat. It was just the whole look. Again, that was what's so much fun. I really had the creative freedom to do that. To really bring all the elements. Then we just went crazy with the Dr. Seuss hat."
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