Clicking on the recommendation yields dozens of posts on Twitter denying the reality of climate change and making misleading claims about efforts to mitigate it. Such misinformation has flourished since it was bought by Elon Musk last year, but the site isn't the only one promoting content that scientists and environmental advocates say undercuts public support for policies intended to respond to a changing climate.
Search for the word "climate" on Twitter and the first automatic recommendation isn't "climate crisis" or "climate jobs" or even "climate change" but instead "climate scam."
The institute is part of a coalition of environmental advocacy groups that on Thursday released a report tracking climate change disinformation in the months before, during and after the U.N. climate summit in November. In some cases, the ads and the posts cited inflation and economic fears as reasons to oppose climate policies, while ignoring the costs of inaction. Researchers also found that a significant number of the accounts posting false claims about climate change also spread misinformation about U.S. elections, COVID-19 and vaccines.
Tweets containing "climate scam" or other terms linked to climate change denial rose 300% in 2022, according to a report released last week by the nonprofit Advance Democracy. While Twitter had labelled some of the content as misinformation, many of the popular posts were not labelled.
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