Claire's will celebrate 50 years of Hello Kitty with activations that include product drops and a global CGI campaign.
Claire’s will mark the 50th anniversary of Hello Kitty with a “Hello Kitty, Hello World” yearlong effort. Launching on Wednesday, the project will span in-store activations, digital takeovers, exclusive collaborative product drops as well as a globalThe campaign features oversize Hello Kitty x Claire’s products.
As the year progresses, the effort will include additional product drops at local Claire’s stores as well as on the retailer’s site. “For the past 50 years, Hello Kitty has been a globally recognized representation of friendship, kindness, and self-expression, the values that Claire’s has championed over the past six decades,” said Claudia Lima-Guinehut, Claire’s EVP and chief merchant officer. “As a longtime friend of Hello Kitty, we’re proud to honor the beloved character and share her message around the globe.
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