San Francisco business leaders launched a new $4 million marketing campaign ahead of a global economic summit expected to bring tens of thousands of visitors to the embattled city
JANIE HAR and HAVEN DALEYThe San Francisco skyline is framed behind the Golden Gate Bridge in this view from the Marin Headlands near Sausalito, Calif., Monday, Oct. 16, 2023. A $4 million marketing campaign touting San Francisco's resilience, innovation and moxie launches Thursday, Oct. 19, as the embattled city prepares to host a high-profile Asia-Pacific Economic Cooperation leaders' summit next month that could boost its image or pile on to its woes.
“Birthplace of the waterbed. And the summer of love,” reads one ad. “The martini. The mai tai. And the Uber ride back home,” reads another. The campaign logo echoes the famous crisscross Haight and Ashbury street signs. “Unfortunately, when you hear about San Francisco, you hear about a lot of negative things," said Priya David Clemens, spokesperson for the host committee. “And APEC is an opportunity for people to come from all around the Pacific Rim, see this city, and go back and tell their friends and family, ‘Hey, San Francisco’s a great place to do business’ and to come back and visit for pleasure.”
“It's urging a change in the narrative,” said Baer, a San Francisco native. The city is “like other big cities, with modern day challenges, but also with really a unique sparkle to it.”
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