The partnership is expected to see the two organisations market their respective cities to their audiences, a marketing “twinning” concept, driven by possible mutual benefits.
one of the high points of the mission is the signing of a partnership agreement with Visit Berlin, the destination marketing organisation for the German capital.
He added that the team will showcase the CTT Find Your Freedom campaign, a first-of-its-kind, immersive game-style platform that allows users to choose their own experiences in the Mother City. The initiative includes a German-language option. “Germany has long been a key source market for Cape Town, with the city enjoying a lively German-speaking community. CTT has secured this agreement because it gives the Mother City a competitive advantage in driving greater volumes and value in terms of international travellers. Cape Town International Airport is currently welcoming five Lufthansa flights per week from Frankfurt. And by the end of October, we are on course for another three Condor Airline flights per week from that city.
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