Chubak could accelerate Citi's efforts to become a national consumer bank by expanding its wealth management business and reevaluating its branch network:
CNBC. Chubak joined Citi in 2013 and previously held strategic roles, most recently global head of retail banking and consumer lending.He will report directly to Anand Selva, head of the US consumer banking division. Chubak will lead retail banking channels including branches, wealth management, mortgage and small business, and risk management, and will work to scale those units. to become a national consumer bank by expanding its wealth management business and reevaluating its branch network.
CEO Michael Corbat has been leading the firm to tap digital avenues to become more competitive and grow deposits, particularly as competing national banks JPMorgan Chase and Bank of America count vast branch networks and have cheaper funding sources.
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