More than 3,000 theaters participating as event returns for 2nd year.
A patron buys a movie ticket underneath a marquee featuring the films “Barbie” and “Oppenheimer” at the Los Feliz Theatre in Los Angeles. Cinema Day, offering $4 tickets, returns on Sunday, Aug. 27.NEW YORK — Still haven’t seen “Barbie” or “Oppenheimer”? This Sunday, you’ll be able to catch up for $4 a ticket in movie theaters nationwide.
It’s the second straight year theaters are trotting out the one-day event at the tail end of summer. Last year’s inaugural National Cinema Day, put on by the Cinema Foundation, a nonprofit affiliate of the National Association of Theater Owners, was judged an enormous success. An estimated 8.1 million moviegoers bought $3 tickets on Saturday, Sept. 3. The average movie ticket in 2022, according to NATO, cost $10.53.
But thanks to remarkably sustained interest in “Barbie,” as well as in “Oppenheimer,” the August box office has been booming. The summer box office is up to $3.8 billion in ticket sales through Sunday, according to data firm Comscore — about 16.6% ahead of 2022 at the same point.
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