Sony Pictures is ducking out of the presentations at this year's CineEurope trade show in Barcelona.
The move mirrors Sony’s decision to sit out CinemaCon earlier this year.
CineEurope kicks off Monday in Barcelona with one major player absent from the schedule: Sony Pictures. Sony is understood to have made a strategic decision to skip presenting new product at the trade show this year based on several factors, including the perceived strength of the studio’s upcoming slate – which this year includes Quentin Tarantino's– plus the timing of the event and Sony materials, a potential year-long schedule of releasing looks at movies instead of all-at-once, and a focus on other tactics leading more directly toward ticket sales.
The company is still expected to send a team to CineEurope to meet with exhibition partners and show support for the event. Sources at CineEurope declined to comment on Sony’s decision.this year where it became the first major studio not to attend that event since 2012, suggests the company may see the business model changing.
Sony seems to be making the call about event attendance on a case-by-case basis. For example, the studio gave a presentation for French exhibitors during the Cannes Film Festival.
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