The sudden stardom of the Peacocks has put the school on the map in ways they never imagined: Saint Peter’s gear is flying off shelves, Doug Edert signed advertising deals with Barstool and Buffalo Wild Wings, and there has been an uptick in applications
That's the beauty of the NCAA Tournament, the way a school that's an afterthought when the brackets are announced — think George Mason, Florida Gulf Coast or Oral Roberts — can turn into the darling of the ball. The 15th-seeded Peacocks of Saint Peter's are this year's Cinderella, and midnight will have to wait after they knocked off No. 2 seed Kentucky and No. 7 seed Murray State.“It's March Madness.
As the team — and the school — get ready for their Sweet 16 matchup against Purdue, one player on the team is getting to experience an NCAA Tournament run similar to his father, who won a title more than 40 years ago. NBC New York's John Chandler and Bruce Beck report. At Saint Peter's, the only team that got much attention was the 1967-68 squad that knocked off Duke to make the NIT semifinals.
They've also drawn more attention toward the school of 2,134 undergraduates. At Tuesday's on-campus media day, there were 13 television cameras and about two dozen reporters. “The thing about here compared to other universities is we all kind of know each other. We all have interaction,” said senior Evaristo Solano-Lopez, 23, of New Brunswick. “So it’s just beautiful to have that because we know where some of these players come from because we come from similar backgrounds. It’s just beautiful.”
“Certainly the attention we’ve gotten is priceless,” Cornacchia said, suggesting that only a faculty member winning a Nobel Prize or finding a cure for cancer would get as much attention. “You couldn’t pay for this kind of marketing. So for us, it’s going to mean I suspect more applications, more enrollments, more fundraising, all good things for us.”
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