We are two weekends in Taylor Swift taking over movie theaters with the release of the Eras Tour, and people are starting to talk about what this could mean for the future of theaters.
The reality of the industry is that it has never really recovered to the extent of what it was back in 2018/2019, even if there wasn't any way for the industry to sustain those numbers. Now that the streaming question is out in the open, people are still asking why go to a theater when they can watch something at home. A concert experience like Taylor Swift: The Eras Tour is not new, but the deal Swift netted for herself is.
Oppenheimer and its $900 million worldwide box office was seen as an incredible win for the theatrical industry, but it's good that people like Nolan are acknowledging that it isn't just films that could help keep movie theaters open. It could be more event films like Taylor Swift: The Eras Tour or something else that people haven't thought of yet.
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