'Everybody goes to shows all the time, everybody sees clothes all the time. It's nice to incorporate something that's new.'
"Everybody goes to shows all the time, everybody sees clothes all the time. It's nice to incorporate something that's new."Author:Ana ColónPublish date:Feb 7, 2020Christian Siriano has never been one to wait for the fashion industry to come around on an idea — be it dressing a diverse range of people and bodies or making mass collaborations a core part of the business — for him to start embracing it. In the past, he's weaved partnerships with brands like Payless and e.
"I always try something new and different," Siriano says about runway sponsorships. "I don't like doing the same thing all the time — it's just not as inspiring. I like to look for partnerships that are different and interesting. Everybody goes to shows all the time, everybody sees clothes all the time. It's nice to incorporate something that's new."
Sponsorships are "very important" to staging a runway production, Siriano says: "Listen, fashion is in a really rough time. It's really expensive. No one's shopping the same way. Stores are going out of business every single day. To survive, designers really are looking for something to help us do what we need to do."
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