The actor, best known for his role as Mr. Big in “Sex and the City,” is the new face of Samuelsohn’s newly launched Iconics collection.
But when he heard that Samuelsohn was not only celebrating its centennial but would also be donating a portion of the proceeds from the Iconics collection to mental health causes, he signed on.
“There are very few companies like this that last as long as they have and the philanthropic nature of what they’re doing is very important to me,” he said. Noth said both his father and grandfather struggled with mental health issues after serving in wars. But because of when they lived, there was “a stigma about a man going for help. They weren’t able to bridge that gap and I think they suffered immensely.
But Noth is doing his part to bring the topic to the forefront today so other men feel comfortable enough about reaching out for support. “It’s really inspiring to me that a company like Samuelsohn is bridging that gap,” he said. “Over 6 million men suffer from depression per year in the United States and through this collaboration, we aim to raise awareness, drive positive change and provide support.
The actor donated his fee for appearing in the campaign, and together with Samuelsohn, committed to donate up to $100,000 to Mental Health America and the Canadian Mental Health Association.
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