Fast casual restaurant chain Chipotle Mexican Grill is suing competitor Sweetgreen in federal court in Santa Ana, Calif., claiming the salad restaurant’s new 'Chipotle Chicken Burrito Bowl' violates trademarked rights.
is suing rival fast casual restaurant Sweetgreen. The complaint claims the salad restaurant’s new "Chipotle Chicken Burrito Bowl" violates its trademark rights.
According to the lawsuit filed Tuesday in federal court in Santa Ana, Calif., Sweetgreen created a "very similar and directly competitive" bowl as an attempt to capitalize on the Chipotle brand and likely to confuse consumers. Chiptole said Sweetgreen’s product features very similar ingredients to Chipotle’s burrito bowls, including chicken, a grain base , black beans, and salsa.
Sweetgreen said in a statement that it was aware of the lawsuit and does not comment on pending litigation. Chipotle chief corporate affairs officer Laurie Schalow said in a statement that the company will "take appropriate actions whenever necessary" to protect its trademarks. The new Sweetgreen bowl was announced in a March 30 press release, describing it as "the latest iteration of Sweetgreen’s menu innovation strategy, as the brand evolves beyond salads to introduce a bowl without any greens."
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