Temu, positioned as an Amazon-like superstore, topped US app download rankings in early April, a spot it held since January. Read more at straitstimes.com.
According to Sensor Tower data, some of the most popular platforms downloaded in the US currently have Chinese roots, including TikTok, video-editor CapCut and fashion upstart Shein.
“It got here so quick, I couldn’t believe it,” she said. “Once I realised it was legit, I just started ordering more.”that asked more than 100 million US viewers to “shop like a billionaire”. Both brands primarily source their products from China and Temu mostly ships its goods directly from there as well, he added, contrasting this against Amazon’s US-based distribution centres.
For Shein in particular, artificial intelligence and big data play a “critical role” in its expansion and success, Prof Lu said. It has also come under fire for generating fast fashion waste and apologised for products like a swastika necklace in 2020.
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