Chinese e-commerce player Temu — known for its cheap products and free delivery — is rapidly gaining ground in South Africa.
Chinese e-commerce marketplace Temu has rapidly grown in the country following the launch of its South African site last month and is taking on established players with its cheap products and free delivery.
Temu tops the most downloaded free app charts in the US and some European countries, including the UK, and became the most downloaded free shopping app in Japan and South Korea within months of being launched. Temu has fiercely competed with Shein worldwide, using low prices to compete against more established players.
Temu is using its popular coupon discount and free shipping services, which are familiar to users in other regions, in South Africa. Temu has grown rapidly in South Africa in the short time it has been in the market. Its mobile app already ranks in the top three for free apps on the Apple App Store and Google Play Store.
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