GUILIN: In the dead of night on a bridge in southern China, about two dozen livestreamers sat crooning and chatting into microphones, their identical ring lights spaced a few metres apart in glowing rows. The broadcasters gather in spots like this in the city of Guilin most nights in hope of standing
GUILIN: In the dead of night on a bridge in southern China, about two dozen livestreamers sat crooning and chatting into microphones, their identical ring lights spaced a few metres apart in glowing rows.
"Since I'm relatively average and don't have any skills, I stream outside to use the views to attract online 'passers-by'." The photo taken on Feb 20, 2023 shows outdoor livestreamers singing and chatting with the audiences through their mobile phones on an overpass bridge at night in Guilin, in southern China's Guangxi province.
Some livestreamers - like"Lipstick King" Li Jiaqi - have become e-commerce celebrities, making millions of dollars in endorsements and advertising fees through the platform.Viewers can buy virtual gifts for a range of prices - represented by emojis such as race cars, rockets and carrots - and give them to the streamers, who can convert them into money.On a good day, she makes up to 600 yuan over eight hours of streaming. On a bad day, her takings can be as low as 10 yuan .
"Pressure was very high and business was bleak ... If not for this, I don't think I would be livestreaming," explained Zhang, 36, as she set up to work until 3am.
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