Chinese fast-fashion giant Shein plans to focus more on sustainability
BARCELONA :Chinese fast-fashion retailer Shein plans to become more focused on sustainability, Executive Vice Chairman Donald Tang said on Tuesday, adding that consumers are no longer just concerned about affordability.
"Consumers these days are no longer looking just at price: in the next phase to continue to grow you need to have ESG in mind," Tang said at the World Retail Congress in Barcelona. Tang said that Shein is offering customers an option to pick higher-quality materials and pay a premium for them for certain items.
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