Chinese EV makers take centre stage at Bangkok motor show, to unveil new models

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Chinese EV makers take centre stage at Bangkok motor show, to unveil new models
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BANGKOK : Boosted by strong electric vehicle sales, Chinese car makers will be in the spotlight at the Bangkok International Motor Show this week, underscoring the growing challenge to Japanese auto giants that have long dominated Thailand's vehicle market.

People walk past a booth of Zeekr, Chinese automaker Geely's premium electric vehicle brand, at a shopping mall in Beijing, China November 3, 2023. REUTERS/Tingshu Wang/File Photo

On Monday, at a media preview, the EV newcomers showcased their cars and technology at slick booths shoulder to shoulder with those from market leaders like Toyota Motor that are household names in Southeast Asia's second-largest economy. Zeekr will compete with Chinese companies like BYD and Great Wall Motor that currently have the biggest share of Thailand's EV market.

The expansion by Chinese EV makers in Thailand comes against the backdrop of intensifying competition at home where car makers are racing to cut prices.

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