Chinese AI startup takes aim at OpenAI's Sora with image-to-video tool launch

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Chinese AI startup takes aim at OpenAI's Sora with image-to-video tool launch
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Beijing-based Shengshu Technology updated its artificial intelligence-powered text-to-video tool Vidu for generating videos based on separate images.

Beijing-based Shengshu Technology on Wednesday said that its artificial intelligence-powered text-to-video tool Vidu will now be able to generate videos from images.

The AI video generator is already making money from advertisers, animators and other businesses, Shengshu co-founder and CEO Jiayu Tang said in Mandarin, according to a CNBC translation. Vidu's new AI feature can combine three pictures — such as a shirt, person and moped — into a video of the person wearing the shirt and driving the moped through a scene, Shengshu said.Other platforms claim they can turn text or images into videos using AI, but the quality of output varies. The breakthrough that Shengshu claims is the ability to take three unique images and integrate them with visual consistency into an AI-generated video.

Vidu launched in April and its ability to turn two profile photos into lifelike videos of people hugging went viral on TikTok.The AI video generator is already making money from advertisers, animators and other businesses, Shengshu co-founder and CEO Jiayu Tang said in Mandarin, according to a CNBC translation. He said monthly usage rates per customer can range from 100,000 yuan to 1 million yuan .

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