The company is very optimistic about the Singapore market because interest has increased in its products, its Southeast Asia general manager said.
Xiaomi officially launched its first directly managed store in Singapore on Dec 21, 2024. SINGAPORE: Chinese smartphone and household tech company Xiaomi plans to open at least two more stores in Singapore by the end of 2025, which would bring its total store count in the country to 10.
Mr Alex Tang, general manager of Xiaomi Southeast Asia, told reporters on Friday that the company wants to manage some stores on its own because there was a lack of connection between the brand and its partners, who may not know about the technology as well. For vacuums, there has been a 40 per cent increase in interest this year, and for tablets, the growth was more than 200 per cent.
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