Quarantine measures and contagion fears have kept millions at home, giving iQiyi, the country’s $18 billion answer to Netflix a boost in viewer traffic. Luring paying subscribers with new movie releases and more looks smart. mak_robyn
Chinese video-streaming company, iQiyi, on Feb. 27 reported revenue of 7.5 billion yuan in the three months to December, an increase of 7% from the same period a year earlier.
Total subscribing members rose 22% year-on-year to 106.9 million. The company also said that 99% of its members are paying subscribers.
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