China's TV networks and streaming platforms benefited from an explosion of viewers amid the coronavirus pandemic, according to a new report by Beijing-based ticketing company Maoyan. Details:
China's television networks and streaming platforms benefited from an explosion of viewers after the world's most populous nation began practicing social distancing in late January to contain the new coronavirus, says a new report published Thursday by Beijing-based ticketing company Maoyan.
The surging television and streaming consumption came amid reduced filmgoing, according to Maoyan. In 2019, the Lunar New Year Holiday, which typically falls in late January and early February, contributed 14 percent of China's total box office earnings for the year. This year, Chinese cinemas shut down just prior to the holiday period and have yet to reopen. As of March 15, the China theatrical releases of 44 movies had been canceled or postponed, including 16 imported movies, Maoyan said.
Streaming services, however, are having a banner year. During the first week of the Chinese New Year , subscribers to Chinese streaming platforms climbed to 310 million from 289 million in 2019. A total of 26 online movies were released by local streaming companies during the holiday week, with iQiyi accounting for nearly half of the releases. The average daily views of these movies doubled compared to last year's average, Maoyan said.
TV viewership also experienced a big surge in China during the early days of the pandemic — particularly news programs. For the extended 10-day Chinese New Year holiday period of Jan. 24-Feb. 2, the audience in China spent an average of 347 minutes watching TV per day, up 33 percent over the previous 10 days , and 13 percent more than the same holiday period in 2019. From Jan. 27 to Feb.
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