Disney and Pixar's animation firepower proved no match for a re-release of Ghibli's anime classic, which is screening in China nearly 20 years after its original release.
Lovers of high-quality animation were spoiled for choice in China over the weekend, as Disney/Pixar'sToy Story 4
might be the standard bearer for Hollywood animation at its most potent and powerful — treasured IP, an all-star voice cast and hundreds of Pixar animators working with a budget of over $200 million! — but it proved proved no match for Japanese master Hayao Miyazaki's beautifully hand-drawn story of a young girl's adventure in the spirit world., opening in China 18 years after its original international release, dominated the local box office charts, earning $28 million.
Disney's China marketing team might be catching a little heat, but the studio won't be sweating the small returns from the Middle Kingdom too much, considering thatSony's, meanwhile, fizzled in its second frame, earning just $5.9 million for a two-weekend total of $40.4 million., continued to over-perform slightly in China, managing to add $3.5 million in its fourth weekend. The film's total has climbed to $131.
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