Asian nations may be no refuge for the vaping industry from an escalating crackdown in the U.S.
on Alibaba Group Holding Ltd.’s Tmall and JD.com Inc. by Tuesday, prompting speculation that official action may be on the way.
It isn’t clear whether China plans to ban or enforce stricter scrutiny of e-cigarettes or vaping devices. The country’s National Health Commission — a body responsible for health and sanitation — announced it was devising legislation for such products in July, arguing the “hazards of e-cigarettes should be highly valued.”
European authorities have combined their embrace of e-cigarettes with tougher regulations — restricting marketing to children, for example, and imposing lower limits on nicotine content — that have made the new devices more acceptable to health officials. Britain prohibits vaping companies from targeting teens. Real or fictitious characters that could appeal to youths are banned, as are depictions of e-cigarette users who appear to be under 25.
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