Exclusive breastfeeding is still uncommon in South Africa, with breast milk substitutes commonly used in ways that are often detrimental to infant and young child nutrition, health and survival.
, a paper dubbed, “Conflicts of interest are harming maternal and child health: time for scientific journals to end relationships with manufacturers of breast milk substitutes”, explores “how a manufacturer is using a leading scientific journal to market breast milk substitutes through paid advertisements and advertisement features”.
The Code also sets standards for the labelling and quality of products and for how the law should be implemented and monitored within countries.Breastfeeding substitutes are currently advertised and promoted as the best and closest to breast milk through journals and other mediums, which is false and misleading advertising. According to a
The study further explains that traditional marketing, such as television or advertisement is less common in Bangladesh, Morocco, Nigeria, and South Africa, and that in these countries the effects of marketing can be seen in “recommendations from health professionals and on digital platforms, and recommendations from health professionals are a key channel of formula milk marketing”.
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