A little sewing shop in Barrio Logan launched the dreams of an entrepreneur and a brand that is as unique as its creator. KPBS reporter Kitty Alvarado introduces us to the woman behind a lifestyle brand called 'Sew Loka.'
Fashion designer Claudia Rodriguez-Biezunski is sewing one of her most popular items, a Virgen de Guadalupe shirt with an embroidered phrase that makes the wearer proud of their Chicano roots. Barrio Logan, Mar. 10, 2023.
Sustainable fashion has been an ongoing trend. But Rodriguez-Biezunski said her family was doing that long before it was"the thing" to do. "I’ve always had that really punk-rock style and all that," she remembered."Everyone was like, 'You’re so crazy, you’re so crazy.' And so when we decided to open up the business we were like, 'We should call it Sew Loka!'" She’s built the brand making one-of-a-kind wearable art inspired by her rich cultural heritage and Chicano identity.
Her bestseller combines a Catholic symbol she says was everywhere where she grew up in the San Fernando Valley, and resonates with people like her. "That’s me, design school drop-out, I’m going to talk to a bunch of designers! So how do you think I feel? I’m going to cry," she said in a video she posted on her web site.Rodriguez-Biezunski has become quite the entrepreneur, joining a collective that helps promote other female artists and businesses. She also hosts her own show.
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