Chelsea have held meetings with the Saudi airline over a front-of-shirt deal and have also spoken to betting website Kaiyun Sports
clubs voted to ban all gambling firms from being front-of-shirt sponsors from 2026, but eight of the top flight’s 20 teams have such agreements this season.Chelsea’s blue shirts have been blank so far this season as the club attempts to replace mobile network Three. There have been negotiations with Infinite Athlete, an “operating system for sports”, but the deal is still awaiting approval from the Premier League.
— is also an investor in Infinite Athlete, but Chelsea do not consider this, or the fact Riyadh Air is owned by the majority shareholder of Newcastle, to be a deterrent.The prospective front-of-shirt deal with Infinite Athlete is only expected to be for the remainder of this season as the company seeks to target the European sports market following its launch.
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