Football Insider has been told that Chelsea are holding talks over their 2024 front of shirt deal to avoid making a similar 'mistake' as this summer.
Exclusive: Chelsea accelerate talks over £120m+ deal after Newcastle United collapse
However, the deal with the US company is understood to only be a short-term agreement, leaving Chelsea in need of a new sponsor from 2024 onwards.has been told by sources that Chelsea have already begun the process of finding a new sponsor after deeming this summer’s business a ‘mistake’. Chelsea held talks with Paramount Plus, Allianz and Stake over potential sponsorship deals, but all negotiations collapsed.A deal is now in place with Infinite Athlete, but Chelsea are concerned that their handling of the situation almost saw them lose value on the agreement because of the delay.
However, Chelsea’s asking price of more than £120m for the entire package proved a problem for many potential partners because of their lack of European football and they came close to losing out on the revenue boost entirely.
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